10 Yetis Good and Bad Public Relations – Friday 3 July 2009
My very first good and bad PR… Good PR Air New Zealand has come up with an ingenious way of getting the passengers of their domestic routes to pay attention to the in-flight safety video. Cabin crew and a pilot from the airline feature in the video wearing nothing but body paint cleverly done to resemble their actual uniforms and the video is made family-friendly thanks to strategically placed seat belts, luggage and oxygen masks. The “Bare Essentials of Safety” video lasts for 3 minut
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